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A campaign was launched today to boost women’s involvement in sport by 20% by 2020.
This morning while most of the country’s Monday morning alarm was sounding, a crowd was already assembled in Google’s Dublin headquarters to see the launch of the ‘20 by 20‘ campaign. A nationwide initiative to boost women’s sport, by targeting 20% increases in the areas of attendance, participation and coverage by the year 2020.
The morning saw Manchester United Manager and former England soccer captain Casey Stoney take to the stage to speak. This was followed up by a panel discussion chaired by Off the Ball’s Ger Gilroy and featuring 18 Time All-Ireland Winner Rena Buckley, OFI President and Swim Ireland CEO Sarah Keane, renowned horse trainer Jessica Harrington and Ireland Women’s Hockey Coach Graham Shaw.
The shocking reality is that only 0.4% of global sponsorship spend is directed towards women’s sport. The campaign, developed by the creative agency Along Came A Spider, calls on the people of Ireland to band together in an effort to increase media coverage, boost attendance and grow involvement in female sport and physical activity.
All you have to do is pledge one action to show your support by doing anything that can help progress women’s sport in Ireland. Share your pledge idea by visiting the 20×20 Twitter, Facebook and Instagram. People can also show their support by putting the two 20×20 stripes on both cheeks and posting using #20×20, #ShowYourStripes and #CantSeeCantBe online.
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By Orla O'Muiri
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